We preserve, enhance and protect your vision.

Our vision is to be the eyecare practice of choice in New Zealand, chosen for it's world-class patient care and innovation.

A better care experience

Specialty services


Our brands


Excellence in the heart of Frankton

Our practice

Our vision is to be the eyewear practice of choice in New Zealand, chosen for its world-class patient care and innovation.

Our people

Our team is committed to providing the best customer service, embracing challenges and providing thoughtful solutions.


See what our customers have to say about us

based on 100+ Google Reviews
From the friendly greeting at reception, to the professional testing and advice, the service is faultless. I cannot recommend Rose Optometry highly enough.


Adele Fraser

, Roses customer

Absolutely the leading professionals. Thoroughly recommend above all others. Clear, competent, and compassionate.


Mary Mountain

, Roses customer

The best optometry practice ever visited, the staff were efficient, friendly and above all extremely skilled. The optometrist was above excellence in every part of my consultation and the rest of the staff were also of very high calibre, as was shared with me by other patients waiting to be called up.


Jamu Ranchhod

, Roses customer

The Roses staff are fantastic and go above and beyond to provide the highest level of expertise and customer care. Thanks to you all, the opticians and everyone there really make this business a first-rate optometrist. I couldn't be happier.



, Roses customer

Have been a customer here for many, many years. Excellent, professional service consistently every time I go. Thoroughly recommend.


Kersti Mead-Johnstone

, Roses customer

Highly recommend Roses for their extensive knowledge, no-pressure options for treatment and customer care. Can't say enough nice things about this place. Truly grateful to have my vision fixed by their cutting-edge technology.


Trudy Simmons

, Roses customer

See things the Rose way

Make an appointment at Hamilton’s leading eye care specialists.